Why we define before we build
A shared direction is the first useful deliverable.
Before opening a design file or writing code, we ask what needs to change for the people using the product. This turns a list of features into a useful problem to solve.
Make the direction tangible
A short brief, a sketch and a clear success criterion often reveal more than a long presentation. Review these together, test the assumptions, and document the decisions.
Leave room to learn
Good delivery is iterative. Small working increments make it easier to discover problems early and refine the experience with evidence.